Hi, I’m Chelsea — founder, designer, and cozy enthusiast behind Juniper & Elm. This little shop started as a creative passion and quickly became a space for pop culture lovers (hello Gilmore Girls and Gossip Girl fanatics 👋) & Bookish Babes to express themselves through comfy, stylish apparel.

At Juniper & Elm, we believe in comfort as a lifestyle — think slow mornings, your favorite mug of coffee, and reruns that feel like home. Our pieces are made to live in: soft, unique, and designed with love to help you feel cute and cozy, whether you're lounging on the couch or running errands in style.

Every crewneck and tote is created with intention, blending cozy comfort with playful pop culture nostalgia. We want
you to feel seen, supported, and oh-so-soft in everything we make.

What Makes Us Different

✨ Made in the USA – Printed and packed
with love right here at home

🌿 Eco-Friendly Printing – High-quality DTG printing that's kind to the
planet

👩‍💻 Female-Owned – Built by a creative woman with a passion for
comfort and design

Thanks for being here — we’re so happy
you found us. 🫶